Himanshu Makhijani

Founder & Chief Executive

Himanshu started as a software engineer. That matters — not as biography, but as formation. Engineering teaches you that systems either hold or they don't. There is no almost. That precision never left him. It followed him through an MBA at MDI Gurgaon, into M&A advisory at Goldman Sachs, through boutique investment banking at FinFirst Capital, founding his own tech marketplace venture, and to five years as CFO of UrbanPiper — where he owned the full intersection of building business and its operational architecture.

That experience — of being the person to decide which market signal is worth betting on, to identify where consumer needs and product relevance intersect, to tactically plan operations and build businesses - collectively gave him a specific kind of clarity: the ability to look at a consumer market and immediately identify what is structurally absent — not just what is temporarily unfashionable.

When he looked at Indian D2C jewellery, the gap was obvious to someone with his training. Every brand was selling sterling silver (.925) as the premium standard. Argentium silver — .960 purity, licensed alloy, structurally tarnish-resistant, hypoallergenic, categorically superior — had no consumer-facing brand in India. Not one. The supply chain existed. The material was certifiable. The category was simply waiting for someone who understood both the material and the market mechanics to show up and claim it.

But the material gap was only half the observation. The deeper one was about the consumer herself. Himanshu watched a generation of Indian women — urban, educated, independently earning, deeply self-aware — navigate a jewellery market that had essentially two modes: heavy heirloom gold inherited from tradition, or cheap fashion silver that tarnished by the third wear. Neither spoke to who she actually was. She wasn't waiting for her wedding jewellery. She wasn't buying ₹200 trinkets either. She was looking for something that held the same precision she brought to every other choice in her life — her career, her opinions, her achievements, her relationships, her passions, her journey, her expressions. Jewellery that was genuinely excellent in material, thoughtful in design, and personal enough to feel like it was made for her chapter of life — wearing her emotional signatures, her rarest story.

This is why luxury expressive micro-jewellery — charms, stackable pieces, modular designs that accumulate meaning over time — is the natural language of a consumer who has outgrown both inheritance and impulse buying. 

She curates her life. She will curate her jewellery the same way. The charm stack is her journal, her shorthand for everything she values. Himanshu saw that shift coming before most jewellery brands in India had even noticed it — because he wasn't watching the jewellery market. He was watching the consumer. And the consumer had already moved.

Reya is built at that exact intersection: the material she deserves, in the format that fits how she actually lives. The financial architecture, the manufacturing partnerships, the certified Argentium supply chain, the D2C pricing logic, the investor thesis — all of it designed by a founder whose entire career has been the study of where value actually lives versus where the industry assumes it does.

Indian urban woman wants jewellery that is as precise and intentional as she is — and she wants it made from a material that is actually worthy of her - one that is as rare, luxurious, expressive and self-connected as she is. 

Argentium silver is that material. Reya is that brand. We are simply the first ones to say it plainly.